Division 04
We translate IP into physical products, merchandise, collectibles, retail activations, brand collaborations, pop-ups and consumer experiences.
BAMU brings KAYOU IP products to fans across Vietnam through key strategic retail partners such as Nhà Sách Phương Nam and at fan events such as Vietnam GameVerse.
See the retail partnershipCharacter products designed for the audience and the category, with quality that reflects the IP.
Limited and collectible pieces that deepen the relationship between fans and characters.
Bringing characters into stores and shopping spaces in ways that drive attention and footfall.
Co-branded products and campaigns that pair the right character with the right brand.
Temporary spaces where audiences can meet characters in person and take something home.
Events, installations and moments that turn an IP into something people remember.
Pack openings, collector moments and shared excitement at the BAMU booth at Vietnam GameVerse 2026: what bringing characters into the real world looks like.
Commerce works best when it is connected to the rest of the IP: its story, its rights and its partners.
Because BAMU also develops characters, produces content and manages licensing, our commerce work starts from what the IP stands for, and is structured around the rights and partnerships behind it.
Through our key strategic retail partnership with Nhà Sách Phương Nam, BAMU helps brands like KAYOU bring IP-driven products to the shelf, securing in-store placements for a portfolio spanning Naruto, My Little Pony, Demon Slayer, Free Fire and Mobile Legends: Bang Bang.
BAMU Commerce · Strategic Retail Partnership
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