Through our key strategic retail partnership with Nhà Sách Phương Nam, BAMU helps brands like KAYOU bring IP-driven products to the shelf, securing in-store placements for a portfolio spanning Naruto, My Little Pony, Demon Slayer, Free Fire and Mobile Legends: Bang Bang.
Nhà Sách Phương Nam is one of BAMU Commerce's key strategic retail partners. Through this partnership, BAMU helps brands reach the shelf, securing in-store placements for their products in Nhà Sách Phương Nam bookstores.
KAYOU is one of those brands. KAYOU IP products span a wide IP portfolio, from Naruto, My Little Pony and Demon Slayer to Free Fire and Mobile Legends: Bang Bang. As KAYOU's official distributor in Vietnam, BAMU secured placements across the store, from branded feature columns to floor stands and counter displays at the till.
The partnership also extends to joint campaigns. Ahead of Vietnam GameVerse 2026, KAYOU purchases of 100,000 VND or more in store earned a ticket to the two-day event at SECC on 8 and 9 May.
