About BAMU: A Pan-Entertainment IP Company
An IP companyconnectingcreativitywith commerce.
BAMU is a pan-entertainment IP company based in Ho Chi Minh City, Vietnam. We create, develop, represent, and commercialize Intellectual Property (IP), transforming characters, stories, and ideas into content, products, and experiences.
What makes BAMU different
- An animation studiocreates content.
- A licensing agentbrokers rights.
- A merchandise distributormoves products.
- BAMU connects all three.A pan-entertainment IP company, linking the creative and commercial sides of intellectual property around the character.
Creative and commercial, together
Characters are designed with their commercial life in mind, and commercial decisions respect the character. The two sides of BAMU work as one team.
Built for the long term
We think about characters as assets that grow over years through stories, partnerships, products and experiences, not single campaigns.
From Vietnam, open to the world
We are a pan-entertainment IP company based in Ho Chi Minh City, Vietnam, working with creators, IP owners, brands and commercial partners wherever the right opportunity is.
One ecosystem.Endlesspossibilities.
Four specialized divisions. One shared ambition: bringing intellectual property to life.
- 01LicensingConnecting IP with opportunity.IP sourcing · Representation · Licensing-in & licensing-out · Brand matchmaking · Localization · Commercial licensing development
- 02StudioFrom imagination to animation.Character development · 2D animation · 3D animation · Visual storytelling · Branded content, BAMU Studio website (opens in a new tab)
- 03OriginalsCreating characters for the next generation.Original character IP · World & story development · IP investment · Long-term IP stewardship
- 04CommerceBringing characters into the real world.Merchandise · Collectibles · Retail activations · Brand collaborations · Pop-ups · Consumer experiences
Questions, answered.
What does BAMU do?
BAMU is a pan-entertainment IP company based in Ho Chi Minh City, Vietnam. We create, develop, represent and commercialize intellectual property (IP), transforming characters, stories and ideas into content, products and experiences. Our work spans character creation, animation, licensing, brand partnerships, merchandise, collectibles, retail and consumer experiences.
Is BAMU an animation studio?
Animation is one part of what we do. BAMU Studio is our creative production division for character development, 2D and 3D animation and branded content. BAMU as a whole is a pan-entertainment IP company that also creates, represents and commercializes IP.
Does BAMU offer character licensing in Vietnam?
Yes. BAMU Licensing connects IP owners, brands and businesses through licensing and commercial partnerships, including IP sourcing, representation, licensing-in and licensing-out, brand matchmaking and localization.
Does BAMU create its own characters?
Yes. BAMU Originals develops, invests in and nurtures original character IP with long-term creative and commercial potential. Dưa Nhỏ is a key original IP within the BAMU ecosystem.
Can BAMU turn a character into products and experiences?
Yes. BAMU Commerce translates IP into merchandise, collectibles, retail activations, brand collaborations, pop-ups and consumer experiences.
Who is the official distributor of KAYOU in Vietnam?
BAMU is the official distributor of KAYOU in Vietnam. BAMU Commerce brings KAYOU IP products to fans through key strategic retail partners such as Nhà Sách Phương Nam and at fan events such as Vietnam GameVerse 2026.
Let’s bringsomething to life.
Tell us about your character, brand or idea. We’ll point you to the right team.
Let’s talk