Division 01
Connecting IPwith opportunity.
We connect IP owners, brands and businesses through licensing and commercial partnerships.
Licensing works both ways.
For IP owners
Licensing-out
You have a character. We help it reach new partners, categories and audiences, with the commercial structure to protect its value.
For brands & businesses
Licensing-in
You have an audience, a product or a campaign. We help you find and secure the right character IP, and make the partnership work.
What BAMU Licensing does.
End-to-end licensing support, from finding the right IP to structuring the partnership around it.
- 01
IP sourcing
Identifying characters and IP that fit a brand, a product category or an audience, and approaching the right rights holders.
- 02
Representation
Acting on behalf of IP owners to present their characters to brands, manufacturers and commercial partners.
- 03
Licensing-in
Helping businesses secure the rights to use established character IP for products, campaigns and experiences.
- 04
Licensing-out
Helping IP owners extend their characters into new categories, partners and markets.
- 05
Brand matchmaking
Pairing characters and brands whose audiences, values and goals genuinely fit: the basis of collaborations that last.
- 06
Localization
Adapting IP, assets and partnership plans so characters resonate with local audiences and work within local markets.
- 07
Commercial licensing development
Structuring licensing programmes, partnership models and guidelines that let an IP grow commercially without losing its character.
Have IP to license,or looking for some?
Tell us about the character, the category and the market. We’ll come back with a clear view of the opportunity.
Start a licensing conversation